With engaging content that meets their needs and interests. Triggered emails are a great example. Marketers are empowered to treat customers as individuals by sending a message directly related to their buying behavior. Customers who perform a predefined action, such as abandoning a cart, automatically receive an email prompting them to perform a next action (such as completing their purchase). Buyers see the most relevant and useful content when they're most engaged with your brand, so they're more likely to open, click, and ultimately convert.

Read on to find out how to get started with triggered emails, along with some examples to inspire you. We'll also walk you through some psychological tactics company mailing list to make triggered emails more engaging. Get the basics of automation by reading our guide 1. Improve your email acquisition. To reach buyers with a triggered email, you'll need their email address. The higher your identification rate, the more your sales boost will come from triggered emails. Strategically placed data capture pop-ups are the easiest way to identify more buyers at scale, but many marketers are reluctant to use this tactic. It's understandable: in the early years of the web, pop-ups were often intrusive, irrelevant, and annoying.

Fortunately, today's popups don't have to interrupt the customer journey. By showing pop-ups based on buyer behavior, you can display the most useful offers and messages. For example, you can invite a customer to register after they have had enough time to see what your website has to offer and base the pop-up message on the content they viewed. If you plan to send purchase recovery emails, you can integrate this directly into your in-context strategy. When a customer is about to leave the website with unpurchased items in their cart, you can display an