Consumer email tracking study of the english direct marketing association, 62% of users have abandoned an email address or have considered doing so because they received too many emails. In addition, 45% of those surveyed had "ghost accounts", that is, accounts that are still open but whose owners never access them. This problem was more common with young users. Abandoned and ghost accounts are a problem for marketers for several reasons: you are wasting resources on idle users.

Even if you use a free email marketing service, coordinating your strategy and designing your emails is still an investment of time and money. And E Commerce Photo Editing Service if those emails never get to be seen by a real person, you're wasting both. You may end up being considered spam . If an email account goes a long time without being opened, it is possible that the email providers end up closing it permanently. That means that emails sent to that account will bounce, and over time the number of bounces attributed to your domain will increase. If this percentage becomes too high, mail providers may start to consider you spam. And then you will have a real problem reaching your users. It highlights the weaknesses of your content . If a user is really interested in you, he will make sure to open your emails.

But if you fail to add value to it, it is possible that you will be relegated to your ghost account forever. So if your users do not open your emails, you may have to consider the quality of your content and the relevance of your offers. How to re-attract your audience's attention? Abandoned and ghost accounts are a threat to email marketing , but luckily the problem is solvable. The good news is that not all inactive emails are a lost cause . Sometimes, the user may still be using that email address, but have filtered your emails. In general,