We have been honest and open, and the first level of service, our users have been forgiving and we have been more supportive in this fight. And despite the deception of competitors, the company continued to grow and develop, mainly due to the fact that satisfied users recommend us to their friends and acquaintances. About promotion and PR We had no intention of stopping. In August 2015, Diana, the co-founder of the company, negotiated and accepted my presentation as a speaker at the Baltic Digital Digital conference. After my speech, we have new clients and new partners.
So we gradually grew taller. In parallel, I shared with a special lawyer in the social network from the marketing area - published the video on how to SMS Services create targeted advertising and surrounding areas. Our efforts to create new customers in the first month brought us 2,500 registrations in the service and 90,000 rubles. Now the data has changed a lot: from a speech at a conference we change 30% of the audience to customers. If there are people, for example, there are 500 people in the speech, then 150 of them are guaranteed to register for the service.
At the same time, we made an online website, where useful content was provided to the participants and at the same time they offered their services. We shared various chocolates on CRM systems, we talked about website promotion, about Internet marketing. In general, 60-80 people participate in each Webinar, 10-12 of which are recorded in the Introduction to the CRM system and in the future become our customers. Then we started developing another guide - information collaboration. This collaboration with the company that is present to the audience, in the condition of barter - sending messages, sending articles, exchanging articles in social networks. As partners there are website builders, email organizers. At first, dealing with colleagues led me on my own.