Conventional media grow by 2.9%, while non-conventional media grow by 1.3% Tags media advertising investment read later favorites 0 ads royalcomunicacion.com Royal Communication usa phone list and Communication Agency. 15 years innovating for brands InfoAdex, a benchmark company in the control and research of the advertising sector in Spain, has presented today the "Study on Advertising Investment in Spain usa phone list " at the Mutua Madrileña Auditorium on Paseo de la Castellana in Madrid. According to this annual study, which is now in its twenty-fifth edition, the estimated real investment registered by the advertising market stood at a volume of 12,835.5 million euros, which represents a growth of 2% over the 12,584.6 million euros that were reached in the previous year.

The growth rate in 2018 of conventional media was 2.9%, going from the 5,355.9 million euros registered in 2017 to the 5,512.6 million investment in 2018. As a consequence of this, the percentage of the total market obtained by conventional media in 2018 was 42.9%, a figure usa phone list is 3 tenths higher than the previous year. In turn, the so-called usa phone list media represented 57.1% of the total investment in 2018, with 7,323 million euros usa phone list in the year, a figure 1.3% higher than the 7,228.7 million registered in 2017. Evolution of conventional media The estimated real investment in conventional media reached 5,512.6 million euros during the year 2018, a figure that represents a growth of 2.9% over that registered in 2017. During the year that is being analyzed, all the written media have suffered falls in their investment ratios (newspapers -5.9%, magazines -5.1% and Sundays -6.7%).

The rest of the conventional media have increased their business figures, except for TV, which suffered a drop of -0.8. Television, which continues to be the first medium by volume of business, with a 38.6% share of all conventional media, has decreased by 1.4 points compared to the percentage it had in 2017. The drop in investment usa phone list by the medium television in 2018 was -0.8%, placing its figure at 2,127.2 million euros compared to 2,143.3 million the previous year. The estimated usa phone list investment reached by free-to-air national television stations stood at a figure of 1,915.1 million euros, with a decrease of -0.8% over the 1,931.4 million that this group registered in 2017, in so much so that the regional television stations represent a quantity of 102, 2 million euros, which means a fall of -10.5% in its investment figure. In payment channels, the total invested in 2018 was 107.3 million, a figure that is 13.4% higher than the previous year, which was 94.6 million euros.