Listen to customer feedback and study engagement metrics to determine what your target audience wants to see from you and what they respond to most. Make the content immersive and experiential with multimedia elements such as videos, animated infographics, polls or quizzes, webinars, and other interactive audiovisual content. Frame content around newsworthy current events, topical issues, or trends that resonate with your audience and feel relevant to your brand or industry.

Source: Twitter Mistake #5: You’re Not Using Social Media as a Sales Tool Social media is not only a tool for generating brand awareness and website traffic, it can also be used for social selling, especially for companies that conduct business with other companies. LinkedIn is an excellent channel for B2B businesses to research, locate, connect with, and, ultimately, sell to other professionals or organizations. Source: LinkedIn The communication experts at 4PSA say it best: “Your sales team can send pitch emails and marketing messages to key leads, while buy email list nurturing discussions that convert into clients and customers.” Here are their tips for increasing your sales with LinkedIn:

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Target decision makers. Research the contact’s profile to confirm they have the appropriate job position and decision-making power. Be on the lookout for unexpected connections. Look for affiliations and interests that you have in common with leads and use these to start a dialogue. What professional organizations are they part of? What previous companies have they worked for? What is their hometown or alma mater? Use the search features to target specific leads. Find potential leads using LinkedIn’s advanced search function to narrow results by school attendance, industry categories, location, and companies. Focus on one clear, realistic call to action. Given your lead’s busy schedule, only make reasonable requests that are clear and specific, then make it easy for them to take action.