This study deals with the advertising investment that is carried out in the different media, an approach that is different from the one that is also possible by classifying advertising activity by the different communication techniques or usa phone list that can be used. To avoid interpretations that may be misleading, this initial approach should not be disregarded when analyzing the results and drawing possible conclusions. It is also necessary to take usa phone list account in usa phone list section, the redefinition of mobile marketing that from 2012 includes: messaging, advergaming, apps and others, excluding graphic formats and sponsored links that are incorporated into the Internet from conventional media. In 2018, the estimated real investment in unconventional media stood at 7,323.0 million euros, which represents a year-on-year growth in investment of 1.3% compared to the 7,228.

7 million registered in the year previous. Of the set of seventeen media outlets that make up the group, there are eight that show growth compared to the previous year, while the remaining eight show a decrease in their volume of usa phone list compared to what they obtained in 2017. Ordering the media from highest to lowest according to their investment figure, the one with the highest percentage is personalized mailing, which represents 26.3% of all non-conventional media. In 2018, it received an investment of 1,922.6 million euros compared to the 2,112.8 million usa phone list in the previous year, having experienced a year-on-year decrease of -9%. Personalized mailing includes all personalized mailings to homes and workplaces, which is called "mailing with response and direct advertising", and does not include the expenses corresponding to the postage of mailings.

The second medium of this group for its investment figure is POS, merchandising, signs and labels, whose share of the total sum of this group of media is 23.7%. In 2018 this medium has experienced a growth of 5.9%, reaching 1,733.2 million usa phone list compared to the 1,636.7 million it showed in the previous year. Advertising investment in telephone marketing appears in third place, which in 2018 stood at a figure of 1,570.2 million euros, which has meant an increase of 10% compared to 1,427.8 million in 2017. Telephone marketing represents 21.4% of the 7,323.0 million euros contributed by the total investment of non-conventional media. In fourth position are acts of usa phone list, patronage, social marketing, CSR, an epigraph that includes actions and events of different types such as concerts, shows, foundations, exhibitions, cultural events, active and voluntary contributions to social, economic and environmental improvement by of companies, etc.