Editor's introduction: For product managers, it is often not that they cannot analyze, but it is difficult to obtain information on competing products. The author shared a method to obtain information on competing products--pretend to be potential customers of category email list competing products and obtain information in a straightforward manner. How to do it? Let's take a look together. I shared my competitive product analysis methodology above ("This is the Competitive Product Analysis in Actual Work"). In fact, for product managers, especially B-end product category email list managers, many times it is not that we will not analyze, the real difficulty It is difficult to obtain information on competing products.

B-end products do not take traffic as the king, but serve real customers and establish competition barriers, which results in a high threshold for product trials - direct registration is impossible, and pre-sales consultants need to be contacted, and many analyses category email list stop there. We might as well be bold, follow this process, pretend to be potential customers of competing products, and justifiably collect information. This article is a method summed up based on my more than ten successful experiences, and I hereby share it with you. 1. Preparation 1. User category email list analysis - pre-sales consultant Pre-sales consultants (including sales, marketing, and account managers in a broad sense) are the link between customers and enterprises.

Many people do not understand this position and feel that pre-sales is to meet customer needs and formulate plans, train customers category email list and answer questions. . In fact, pre-sales consultants also undertake a more important role - screening high-value customers for enterprises. Factors such as the customer's strength background, estimated consumption, purchase category email list intention, and whether long-term cooperation can determine the service attitude and service method of the pre-sales staff. Therefore, in order to obtain more information from them, we must first obtain their trust, and in order to obtain their trust, we must first analyze them. 1) Feature attributes Professionalism