Stakeholders and other teams The final piece of the SEO business puzzle is the ability to build and engage in relationships within the organization. Advertising Continue reading below Banner Design I generally recommend the SEO team to start with the first three mentioned above and move on to the relationship building team members once these are in place and the team is functioning well. While the other aspects are crafted by the team, the relationship building part can come from the SEO team leader or director, or instill this in each team member as they engage with others. in the organization. In some cases, one of the SEO team members may be more inclined to work with other teams than Banner Design the others. If so, that person can be responsible for engagement and education until a full-time person is needed in the role. The goal is to build relationships in engineering, creative, legal, and public relations, among others.

SEO affects all aspects of the organization and Banner Design will, at some point, require the support of one or more of these teams. Having a good, solid relationship with members of these teams will gain buy-in for SEO initiatives faster with more efficiency, ultimately leading to overall growth of SEO and the business as a whole. Advertising Continue reading below In 2018, I met Banner Design REI and was able to understand how they structure their SEO. The REI team had vacancies for several positions on different teams within the organization. The cool part about these positions is Banner Design that instead of placing SEO in marketing with the paid search, social media, and email teams, these positions were as program managers. Roles are defined by the main strengths of each business SEO. These include: • Communicate effectively across channels and teams. • Evangelize SEO through education and documentation. • Work with teams to prioritize SEO initiatives. • Reporting for referral to Banner Design key stakeholders and identification of opportunities. • Supplier management (tools, agencies, consultants, etc.). •

Stay up to date with the latest SEO trends. In a sense, these roles spanned all four pillars into one individual contributor role. As the person in the role succeeds, teams would then be formed to support each force. Ultimately, this will develop a strong team and SEO presence that will drive business success. It seems that some companies have SEO roles and teams that are Banner Design moving away from marketing and splitting into subject matter expert (SME) roles, or individual contributor (IC) roles sitting on engineering, content/creation, reporting and marketing coming together to communicate from time to time. Advertising Continue reading below Finally, being able to declare Banner Design income, prioritize projects and communicate them throughout the chain. All of this is such a big change in the last few years in the way the business structures and views itself for SEO, which is good for the business and the industry as a whole.