As a result, this connection forged between C Level Executive List users and podcasters translates into an opportunity for brands. of global Spotify users trust ads more if they hear them on a podcast and 81% say they have taken direct action C Level Executive List after hearing them on podcast. New voices, new avenues of information Both generations share the goal of being represented in today's society. For this reason, they raise their voices and confront many of the points of C Level Executive List view that, historically, have not been given sufficient visibility in the conventional media.

S are the most culturally diverse C Level Executive List generation. In this way, they hope to see themselves reflected, represented, and empowered through brand campaigns, talent associations and participation in social movements. 6. The C Level Executive List generation of “curation” content The new generations are betting on content “curation”, understood as the process of searching, organizing and personalizing the content we find and then sharing it with the audience. It has become a pillar of artistic expression that even helps to forge its C Level Executive List identity. For example, of millennials believe playlist curation is an art.

Brands can join this trend to reach the C Level Executive List audience and participate in the cultural "curation" of content by creating their own playlists on Spotify, and recommending songs and themes to their target audience. 7. Segmentation is no longer demographic, but based on trends and common interests Generation Z has banished the C Level Executive List demographic segmentation traditionally used to reach the audience. This generation is no longer defined by age, race, sex, gender, or geographic location, but rather by cultural trends and shared interests. This has undoubtedly caused marketers to look for new and innovative approaches to C Level Executive List reach increasingly fragmented consumer groups.